Woman in a Man's World

A woman in the midst of The Great Depression looks to start a pasta sauce company in a world dominated by men. That's a great story to tell. And one their competition simply couldn’t tell.

The "Simmered In Tradition" campaign, which me and my partner developed for the original winning pitch, almost immediately knocked rival Prego off a temporary position as category leader. We also created an in-house production studio to produce timely content and adhere to a busy calendar of social work pushing out on Facebook and Instagram.